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Grow Up
Mercedes Benz
Grow Up campaign was launched by Mercedes-Benz aimed at targeting younger audience and increase sales of its Compact Cars.
This global campaign showcases the stories of young people who are making a difference in their communities
and embodying the values of innovation, progress, and excellence.
As an editor, my role was to craft a compelling narrative for the Middle East region that would bring these stories to life and engage viewers on an emotional level. From selecting the best footage to adding music, sound effects, and graphics, I worked closely with
the creative team to ensure that the final product was visually stunning and aligned with the campaign's message.
It was an honor to be part of this project, and I'm proud to have contributed to a campaign that has the potential
to inspire and empower future generations.
Work Hard
When the world is trying to throw you into different directions, do you listen to those who care for you most, or follow the beat of your own drum?
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Spend Time With Family
Blood is thicker than water but sometimes, love is thicker than both.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Take a Weekend Trip
Duty can be a heavy burden to bear. This story shows a man on the brink of collapse
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
Work Hard
When the world is trying to throw you into different directions, do you listen to those who care for you most, or follow the beat of your own drum?
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Spend Time With Family
Blood is thicker than water but sometimes, love is thicker than both.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Take a Weekend Trip
Duty can be a heavy burden to bear. This story shows a man on the brink of collapse
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
Work Hard
When the world is trying to throw you into different directions, do you listen to those who care for you most, or follow the beat of your own drum?
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Spend Time With Family
Blood is thicker than water but sometimes, love is thicker than both.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Take a Weekend Trip
Duty can be a heavy burden to bear. This story shows a man on the brink of collapse
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
Work Hard
When the world is trying to throw you into different directions, do you listen to those who care for you most, or follow the beat of your own drum?
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Spend Time With Family
Blood is thicker than water but sometimes, love is thicker than both.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Take a Weekend Trip
Duty can be a heavy burden to bear. This story shows a man on the brink of collapse
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
Work Hard
When the world is trying to throw you into different directions, do you listen to those who care for you most, or follow the beat of your own drum?
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Spend Time With Family
Blood is thicker than water but sometimes, love is thicker than both.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Take a Weekend Trip
Duty can be a heavy burden to bear. This story shows a man on the brink of collapse
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
Work Hard
When the world is trying to throw you into different directions, do you listen to those who care for you most, or follow the beat of your own drum?
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Spend Time With Family
Blood is thicker than water but sometimes, love is thicker than both.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Take a Weekend Trip
Duty can be a heavy burden to bear. This story shows a man on the brink of collapse
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
Work Hard
When the world is trying to throw you into different directions, do you listen to those who care for you most, or follow the beat of your own drum?
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Spend Time With Family
Blood is thicker than water but sometimes, love is thicker than both.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Take a Weekend Trip
Duty can be a heavy burden to bear. This story shows a man on the brink of collapse
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
Work Hard
When the world is trying to throw you into different directions, do you listen to those who care for you most, or follow the beat of your own drum?
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Spend Time With Family
Blood is thicker than water but sometimes, love is thicker than both.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Take a Weekend Trip
Duty can be a heavy burden to bear. This story shows a man on the brink of collapse
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
Work Hard
When the world is trying to throw you into different directions, do you listen to those who care for you most, or follow the beat of your own drum?
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Spend Time With Family
Blood is thicker than water but sometimes, love is thicker than both.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Take a Weekend Trip
Duty can be a heavy burden to bear. This story shows a man on the brink of collapse
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
Work Hard
When the world is trying to throw you into different directions, do you listen to those who care for you most, or follow the beat of your own drum?
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Follow the journey of a young Arab woman as she fearlessly pushes towards independence in a world that has other plans for her future.
Spend Time With Family
Blood is thicker than water but sometimes, love is thicker than both.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Follow a man’s journey towards discovering a family of his own in a messy conflict of family duty,
self-fulfilment and a lifelong love for the ride.
Take a Weekend Trip
Duty can be a heavy burden to bear. This story shows a man on the brink of collapse
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
as he desperately tries to balance his responsibility to his family, his responsibility at work
and his responsibility to himself; frantically trying to reclaim his own happiness.
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